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RISING | TIDES
Every client is a partner.
Listen. Strategize. Execute. Refine. Repeat.
Connecting A 200+ Year-Old Bourbon Maker With A New Generation.
We helped these heritage spirits makers capture a new generation of brand loyalists using a combination of interactive digital assets, web presence, experiential marketing, and influencer campaigns. Newly minted bourbon enthusiasts were encouraged to flaunt their good taste as a matter of camaraderie under the banner of "The Brotherhood of Bourbon." This long-running program provided an opportunity to build a robust client relations management (CRM) program and sales funnels for promoting in-person events with retail partners.
Brand Strategy | Interactive Media | CRM | Community Building
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Getting The Vote Out With Hyper-Local Non-Partisan Messaging
When Wisconsin voter enthusiasm lapsed, we partnered with Mark Ruffalo, the Avengers production team, Lisa Bonet, and more to craft mobilization campaigns tailored to the unique priorities of Wisconsinites. Our messages were nonpartisan, calling attention to the things we have in common rather than what divides us. From healthcare to protecting our lakes and forests, we developed video and social media in which celebrities encouraged voters to share their "why" and then get out and vote for it. In-state partners included leaders from grassroots community advocacy organizations, public health experts, and Native American tribal leaders. The popularity of the project led to a national version lifted by dozens of award-winning media figures.
Strategic Partnerships | Video Production | Social Media
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Helping A New Small Business Owner Outperform National Competitors
When an attorney and small business owner needed help opening a new practice, we provided a turnkey set of marketing and web assets that allowed his company to launch within weeks rather than months. Even more importantly, when national competitors moved in, threatening to outpace our client with larger budgets and operational capacity, we automated business processes, allowing the client to reduce staff while expanding the scale of their services. Despite being likely underdogs, automation of their operations, leveraging of positive client relationships by expanding CRM (email communications) and referral programs, and optimizing their direct mail campaigns ensured that their profits- and longevity- prevailed over their competition.
Web Design | Direct Mail | CRM | Brand Identity | Business Development
Protecting A Tech Giant's Intellectual Property
In the rapidly evolving technology space, secrecy is paramount because business moves at the speed of ideas. It was imperative for innovation leader Motorola to convince staff to protect their intellectual property and strategic plans. With digital partners, Wirestone, we created messaging that reinforced employees' prioritization of security while building competence and consistency into their best practices. The program centered on a national awareness campaign that featured training and prominent visual reminders throughout their corporate campuses.
Internal Communications | Graphic Design | Training Development
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Targeting A Younger, Health-Conscious Demographic For A Legacy Brand
The beverage industry has experienced extremely dynamic shifts as younger demographics consume less and embrace low carb lifestyles. Industry leaders are racing not only to create products that appeal to emerging tastes, but also to tailor their marketing tactics to a new generation of tech-savvy app users. Our founder assisted Miller Brewing in launching products that appeal to health-conscious buyers, refreshing the visual footprint of the brand and advising in the development of a branded health monitoring app. Additional work with Miller Brewing included digital design, development of multiple apps, and event design.
Interactive Marketing | Brand Strategy | Digital Design
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Saving School Lunches With A Rapid Response Email Program
Throughout the country, children of economically vulnerable parents depend on school lunches as a primary source of nourishment. If lunch debts accumulate to the point that schools downgrade or cut off meals entirely, many children go to bed hungry. When we learned from North Carolina advocacy groups that anonymous donors would match donations to eradicate school lunch debts, we joined forces with a nonprofit to answer the call. Crafting a series of emails and social media assets designed to move parents, donors, and trusted community messengers, we were able to raise over $40,000- closing out all student lunch debts in less than 72 hours and prepaying for thousands of meals.
Community Outreach | Donor Relations | Email Marketing | Social Media
Partnering With NBA Teams & Public Figures For Pandemic Voter Access
When community health concerns threatened to impede in-person voting, our founder worked with election officials, national security experts, NBA, MLB and NHL teams, and public figures to design and execute a bipartisan solution: opening over 50 stadiums as pandemic-safe polling places. By overseeing recruitment of team owners and public figures, compliance with election regulations, media relations, and bipartisan outreach we were able to not only operate voting sites successfully, but secure a national partnership with Live Nation. Partners included Doc Rivers, Chuck D, John Legend, Fisher Stevens, and more. We earned extensive media coverage in the Washington Post, CNN, Fox News, People Magazine, and major television networks.
Conceptualization | Media Relations | Social Media | Event Coordination | Strategic Partnerships | Community Outreach | Public Health
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